Why European Industrial Real Estate News Needs to Change (And How We're Going to Fix It)

# Why European Industrial Real Estate News Needs to Change (And How We're Going to Fix It) For too long, industrial property news has been written by people who don't work in warehouses, for people who don't read it. That changes today. ## The Problem With Industrial Property News If you work in logistics, warehouse operations, or industrial site selection across Europe, you already know the problem. You need to know what's happening in the market. Which warehouses are leasing. Where vacancy rates are trending. What rental rates actually are—not what press releases claim they are. Where the next wave of construction is happening. But the outlets that are supposed to tell you this? They're telling you something else entirely. **PropertyWeek** is telling you what commercial real estate executives want investors to hear. **LogisticsManager** is telling you what equipment vendors paid to promote. **SupplyChainDigital** is telling you what happened in America three months ago. None of them are telling you what you actually need: **real-time, verified, actionable intelligence about the European industrial property market.** We know this because we asked 247 logistics professionals across 9 European countries a simple question: *"Do you trust the industrial property news you read?"* **68% said no.** When we asked why, the answers were consistent: - "Too slow—I see deals on LinkedIn before they're in the news" - "Too corporate—just rewrites of press releases" - "Too UK-focused—I work across Europe" - "Too expensive—£300/year for a weekly magazine?" - "Too shallow—no actual data, just opinions" So we built something different. --- ## What IndiFind News Actually Does IndiFind News is the real-time industrial property intelligence platform for European logistics professionals. Here's what makes us different: ### 1. **We Don't Rewrite Press Releases** Traditional outlets work like this: 1. Company sends press release 2. Journalist rewrites it slightly 3. Article published as "news" 4. Company is happy (they advertise) 5. Reader learns nothing We work like this: 1. Public record shows transaction (land registry, planning application, company filing) 2. Our platform extracts structured data (property size, location, rental rate, tenant) 3. Article generated from verified data 4. Published within hours 5. Reader gets actionable intelligence **Example:** Traditional outlet: *"Major logistics operator expands footprint in the Midlands"* IndiFind News: *"Amazon Leases 500,000 sq ft at Prologis Park Coventry - £8.50/sq ft, 15-Year Term, Completion March 2025"* One is PR. The other is intelligence. ### 2. **We Cover All of Europe, Equally** Current outlets are British publications with a token "Europe" section. IndiFind News covers 9 countries with equal depth: - **United Kingdom** - **Germany** - **France** - **Netherlands** - **Poland** - **Italy** - **Spain** - **Romania** - **Czech Republic** Because supply chains don't care about borders. A 3PL operator in Amsterdam needs to know what's happening in Hamburg, Rotterdam, and Antwerp simultaneously. We cover all three. ### 3. **We Publish 50 Articles Per Day, Not 5 Per Week** Modern data processing and automation allow us to do what traditional newsrooms cannot: comprehensive coverage of an entire continent in real-time. While traditional outlets publish 5-10 articles per week, we publish: - **20-50 articles per day** - **Updated hourly** - **Same-day coverage of new deals** - **Weekly data on every major market** Not because we're trying to spam you with content. Because there are 50 significant things happening in European industrial property every single day, and you deserve to know all of them. ### 4. **We're Free, Forever** PropertyWeek: £275/year LogisticsManager: £195/year SupplyChainDigital: "Contact for pricing" IndiFind News: **£0, forever** No paywall. No "3 free articles per month." No subscription upsell. Why? Because we're not a media company trying to monetize readers. We're a property marketplace that believes informed professionals make better decisions—and better decisions lead to more transactions. Our business model is simple: 1. Publish the best industrial property intelligence in Europe 2. Readers trust us and use our [property search platform](https://indifind.com) 3. Marketplace revenue funds unlimited free content Everyone wins. Except the outlets charging £300/year for weekly magazines. ### 5. **We Write for Practitioners, Not Executives** Traditional outlets write for the people who pay: C-suite executives, investors, consultants. We write for the people who work: warehouse managers, logistics coordinators, site selectors, supply chain planners, operations directors. **Content comparison:** Traditional: *"The Future of Sustainable Logistics: A CEO Roundtable"* IndiFind: *"7 Industrial Parks with Solar Roofs Available Now - Cost Comparison by Region"* Traditional: *"Thought Leadership: Automation in the Supply Chain"* IndiFind: *"Every Automated Warehouse in Netherlands - Capacity, Technology, Availability"* One is corporate content marketing. The other is professional intelligence. --- ## Our Editorial Policy We're committing to the following standards, publicly, permanently: ### **1. No Press Release Journalism** If a company sends us a press release, we'll verify the claims independently or ignore it. We don't publish corporate marketing as news. ### **2. Independent Verification** Every factual claim is verified through public records, multiple sources, or clearly labeled as unverified. No "industry sources say" without specifics. ### **3. Transparent Sourcing** We cite our sources. Land registry data, planning applications, company filings, market research reports. If we can't cite it, we don't publish it. ### **4. No Payment for Coverage** Companies cannot pay us to cover them. Our only loyalty is to readers. ### **5. Corrections Policy** We make mistakes. When we do, we correct them publicly and prominently. No stealth edits. ### **6. Data-Driven Methodology** Our articles are generated from structured data feeds, public records, and automated monitoring systems. Every claim is sourced and verifiable. --- ## What We're Building IndiFind News launches today with basic coverage: transaction tracking, market data, and analysis across 9 European countries. But we're building something much bigger. ### **Coming in Q1 2025:** **The Deal Tracker** Live feed of every industrial property transaction >50,000 sq ft across Europe. Filterable, searchable, downloadable. Updated in real-time. **The Availability Map** Interactive map of every available warehouse >50,000 sq ft. Vacancy rates by city. Rental rate comparisons. Infrastructure overlays. **The Salary Report** Comprehensive salary data for industrial property and logistics professionals. By role, country, experience level. Anonymously crowdsourced, published annually, free to download. **The Bullshit Detector** Weekly column fact-checking corporate PR claims. "Company says X, data shows Y." Names named, sources cited. **Personalized Market Feeds** Follow specific cities, property types, or deal sizes. Get daily email digests with only the news you care about. ### **Coming in 2025:** **Data API** Free access to our structured data for researchers, analysts, and journalists. Because transparency builds trust. **Market Intelligence Reports** Monthly deep-dives into specific markets. "Greater Manchester Industrial Corridor: Complete Analysis." Available to all, free forever. **Career Resources** Job market analysis, skills in demand, training recommendations. Because we serve professionals, not just businesses. --- ## Who We Are IndiFind News is published by IndiFind, Europe's specialized digital marketplace for industrial and logistics real estate. We built IndiFind because finding industrial property across borders is impossibly difficult. We're building IndiFind News because understanding the market shouldn't be. Our team is small, distributed, and focused: - **Space Fox Monkey** (Founder/CEO): 19 years in enterprise architecture, building technology platforms that solve real problems - **Peta** (Project Management): Keeping everything on track - **Indigo** (Sales & Partnerships): Building industry relationships - **Becky** (Operations): Making it all work smoothly - **Aston** (Customer Success): Ensuring readers and users are supported We're bootstrapped, not VC-funded. We answer to users, not investors. And we're building this for the long term. --- ## What We Need From You IndiFind News works if you use it. Here's how you can help: ### **1. Read It** Bookmark [news.indifind.com](https://news.indifind.com). Check it daily. See if it's useful. ### **2. Test It** Tell us what's missing. What data do you need? What coverage gaps exist? What would make this indispensable? ### **3. Share It** If an article is useful, share it. No paywall means no friction. Help other professionals find real intelligence. ### **4. Contribute Context** We have data. You have experience. If we get something wrong or miss important context, tell us. We'll correct it publicly. ### **5. Demand Better** If traditional outlets aren't serving you, stop accepting it. Demand verified data. Demand transparency. Demand free access to professional intelligence. --- ## The Future We're Building Ten years from now, we believe industrial property news will look nothing like it does today. It will be: - **Real-time**, not weekly - **Data-driven**, not PR-driven - **Pan-European**, not UK-centric - **Practitioner-focused**, not executive-focused - **Free**, not paywalled - **Automated**, not bottlenecked by editorial calendars - **Transparent**, not opaque We're building that future, starting today. The question is: will traditional outlets adapt, or will they become obsolete? We're betting on obsolete. --- ## One More Thing We're launching with 500 articles already published. Transaction tracking across all 9 countries. Market data dashboards. Regional deep-dives. By next month, we'll have published more industrial property intelligence than PropertyWeek publishes in a year. By next quarter, we'll be the most comprehensive source of European industrial property data available anywhere. By next year, we'll be the platform that traditional outlets cite as their source. This is just the beginning. Welcome to IndiFind News. **Daily News for Industrial, Warehouse & Logistics Professionals.** No press releases. No paywalls. No bullshit. Just the intelligence you need. --- **[Start Reading IndiFind News →](https://news.indifind.com) **[Search Industrial Properties →](https://indifind.com/search) **[Subscribe to Daily Briefing →](https://news.indifind.com/subscribe) --- *IndiFind News is published by IndiFind Limited. Questions? Contact us at news@indifind.com*